The Calmer Co International Ltd

Founded with the vision of creating wellness products that address the increasing need for relaxation and mental health support, The Calmer Co has made significant strides in a short time. The company was established in Australia and listed in 2018. Initially it did not have success because its original approach was to focus efforts on attempting to sell Fiji Kava products via Chinese cross border channels, coupled with unprofitable sales at Chemist Warehouse in Australia under a distribution agreement announced in April 2021. But things have improved in the past few years through several initiatives that focused on profitable sales and distribution agreements, not to mention increased product innovation and liberalisation. Until December 2021, the company was only able to import products as complimentary medicines, but it obtained approval to import drinking kava into Australia under the Kava Pilot Importation Program facilitated by DFAT. The company’s recent major milestones include partnerships with retail giants and a strategic focus on international markets, particularly in Asia and North America. With these key developments, The Calmer Co has been able to diversify its revenue streams and build a more resilient business model. Moving forward, its focus on expanding its product lines and maintaining high standards of quality positions it for continued growth.