The Best ASX Value Stocks
to buy Now In
March 2024

Check out our Industry Experts’ report and
analysis on the Best Value Stocks right now in ASX

The Best ASX Value Stocks
to buy Now In
March 2024

Check out our Industry Experts’ report and analysis on the Best Value Stocks right now in ASX

What are ASX value shares?

Value stocks are akin to hidden treasures in the stock market. They are shares of companies that seem to be priced lower than they deserve, based on their business past performance. Imagine a scenario where a company faces a temporary hiccup – like a one-off bad news story or a minor setback in earnings. These incidents can unfairly drag down the stock price, making the company look less valuable than it truly is.

Think of intrinsic value as the real worth of a company, calculated by considering its assets, profits, debts, and potential for growth. When a stock's market price is lower than its real worth, it's like finding a high-quality item on sale. The reasons for this underpricing can be varied: sometimes the market overreacts to short-term issues, or investors might just not be paying enough attention to the company's strengths.

Why invest in Value Stocks?

Investing in value stocks is like betting on a market correction. Investors who pick these stocks believe that eventually, the market will wake up to the company's true value, leading to a rise in the stock and share price and a potential profit for those who invested early. This approach isn't about quick gains; it's a patient strategy that requires a deep dive into the company's financial health and future outlook.

Value investing is all about long-term thinking. It operates on the principle that while the stock market can be shortsighted, focusing too much on current trends or temporary setbacks, it eventually comes around to recognize a company's true value. This method of investing, made famous by legends like Warren Buffett, is about seeing beyond the market's mood swings and focusing on the solid, enduring qualities of a company.

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What to Look for When Investing in Value Shares

Investing in value shares requires a strategic approach, blending financial acumen with a keen eye for undervalued opportunities. Key to this pursuit is analyzing financial ratios, which act as reliable indicators of a stock’s potential value.

The Price-to-Earnings Ratio (P/E) is foundational. It juxtaposes a company's stock price against its earnings. Generally, a lower P/E suggests that a stock might be undervalued relative to its earnings, signalling a potential investment opportunity. Similarly, the Price-to-Book Ratio (P/B) provides insight by comparing the stock’s market value to its book value, where a lower ratio can often point to undervaluation.

The Price-to-Sales Ratio (P/S) further enriches this analysis, relating the stock price to the company's revenue. A lower ratio here can indicate a stock is undervalued in terms of its sales. Equally important is the Debt-to-Equity Ratio, which helps gauge a company's financial health by assessing its debt level in relation to equity.

Beyond these metrics, a thorough examination of the company’s business model, market position, and financial stability is essential. This includes scrutinizing such key factors as its market share, profitability, cash flow, and the effectiveness of its management team. Understanding the reason behind a stock’s undervaluation is critical; it could be a temporary market sentiment or a more intrinsic undervaluation.

Also, ensure the stock has adequate liquidity for smooth trading. Adopting a margin of safety by investing at a price below the estimated intrinsic value of mature company can mitigate risk and turn out to be a good investing strategy.

Top 5 ASX Value Stocks to Buy Now in 2024


Kelsian Group (ASX:KLS)

Investing in Kelsian Group (ASX: KLS) presents a compelling value proposition given its current undervaluation in the market. Despite a recent decline in stock price, Kelsian's fundamentals appear robust, underscored by a 9.3% increase in revenue and a 4.3% rise in net profit in FY23.


Woolworths Group (ASX:WOW)

Woolworths, standing as Australia's largest supermarket operator, emerges as a solid buy, with Goldman Sachs placing it on their Conviction List. This endorsement stems from Woolworths' robust loyalty program and effective omni-channel strategy, poised to drive significant market share gains.



Treasury Wine Estates (ASX:TWE)

Treasury Wine Estates (TWE), a prominent name in the wine industry, stands out as an appealing investment, especially as it hovers near its 52-week low. The potential uplift in trade, from China potentially dropping tariffs on Australian wine in early 2024 could significantly bolster TWE's market position.


ResMed Inc (ASX:RMD)

ResMed (ASX: RMD) emerges as a compelling buy, having bounced back from its recent lows and showing resilience in the face of market concerns about GLP-1 drugs like Ozempic impacting its market. Analysts, including those from Citi, Goldman Sachs, and Morgans, reinforce confidence in ResMed's potential, projecting robust double-digit revenue growth fueled by its diversified portfolio in devices, masks, and software


Santos (ASX:STO)

Valued attractively at 11.5x FY24's estimated earnings, Santos stands out with its robust free cash flow and a high-quality asset base, offering a discounted value compared to its peers like Woodside Energy Group. The potential merger talks with Woodside could further amplify Santos' appeal, bringing scale and diversification.


Top 5 ASX Value Stocks to Buy Now in 2024

Kelsian Group (ASX:KLS)

Investing in Kelsian Group (ASX: KLS) presents a compelling value proposition given its current undervaluation in the market. Despite a recent decline in stock price, Kelsian's fundamentals appear robust, underscored by a 9.3% increase in revenue and a 4.3% rise in net profit in FY23.

The company's strategic expansion into the US with the acquisition of All Aboard America Holdings, coupled with its significant presence in the growing electric bus market, positions it well for future growth. This potential for future performance is not yet fully reflected in its stock price, offering an attractive entry point for investors.

Additionally, Kelsian's focus on operational efficiencies and expanding contract portfolio in a sector with resilient demand and interest rates suggests a strong outlook. Investing now taps into this undervalued potential, positioning for gains as the market reevaluates and recognizes the company's true value.

Woolworths Group (ASX:WOW)

Woolworths, standing as Australia's largest supermarket operator, emerges as a solid buy, with Goldman Sachs placing it on their Conviction List. This endorsement stems from Woolworths' robust loyalty program and effective omni-channel strategy, poised to drive significant market share gains.

Goldman’s bullish outlook anticipates an 8.2% compound annual growth rate in net profit for FY23-26, propelled by digitalization, competitive advantages, and market share expansion. With a potential 19% upside to a $42.40 price target, plus an attractive 3% dividend yield, Woolworths presents a compelling mix of growth potential and steady income.

Treasury Wine Estates (ASX:TWE)

Treasury Wine Estates (TWE), a prominent name in the wine industry, stands out as an appealing investment, especially as it hovers near its 52-week low. The potential uplift in trade, from China potentially dropping tariffs on Australian wine in early 2024 could significantly bolster TWE's market position.

Moreover, Morgans' enthusiastic "add" rating and ambitious $14.15 price target, signaling a near 35% upside, reflect strong confidence in the stock. TWE's strategic acquisition of DAOU Vineyards, which aligns with its premiumization strategy, is set to enhance margins, promising robust earnings growth. This acquisition, coupled with the growth investing the anticipated tariff lift, positions TWE as a potential high-gain investment in the coming year.

ResMed Inc (ASX:RMD)

ResMed (ASX: RMD) emerges as a compelling buy, having bounced back from its recent lows and showing resilience in the face of market concerns about GLP-1 drugs like Ozempic impacting its market.

Analysts, including those from Citi, Goldman Sachs, and Morgans, reinforce confidence in ResMed's potential, projecting robust double-digit revenue growth fueled by its diversified portfolio in devices, masks, and software. With price targets suggesting an upside between 11.5% to 27%, the stock appears significantly undervalued.

This creates an opportune moment for investors to capitalize on ResMed's growth trajectory, especially with the company poised to reveal promising quarterly updates, dispelling some growth investors' fears around Ozempic's market influence.

Santos (ASX:STO)

Valued attractively at 11.5x FY24's estimated earnings, Santos stands out with its robust free cash flow and a high-quality asset base, offering a discounted value compared to its peers like Woodside Energy Group.

The potential merger talks with Woodside could further amplify Santos' appeal, bringing scale and diversification. Fund managers like WAM and L1 Capital recognize this, seeing significant upside potential.

Moreover, CEO Kevin Gallagher's confidence in the stock's value, coupled with ongoing strategic initiatives, makes Santos a compelling choice for investors seeking exposure to the energy sector with a rich history and promising upside.

Pros and Cons of Investing in Value Stocks Stocks

Value stocks often present a golden opportunity for substantial capital growth. They are like hidden treasures, waiting for the market to rediscover their true worth.

These stocks typically come with lower risk and less volatility than their growth counterparts, adding a layer of stability to your portfolio. Additionally, many are well-established companies that reward investors with regular dividends, providing a steady income stream.

However, it demands patience. Sometimes, it feels like a waiting game, as share prices of these stocks might take a while to reflect their real value. There's also the risk of falling into a 'value trap,' where a stock seems undervalued but is actually justifiably priced low due to fundamental issues. For thrill-seekers in the stock market, value stocks might lack the excitement of rapidly growing companies.

Value Stock vs. Growth Stock: Which Is Better?

The debate between best value stocks and growth stocks is like choosing between a steady, reliable old friend and an exciting, unpredictable new acquaintance.

Value stocks, with their lower risk profile and potential for steady gains, are like the tortoise in the race, offering consistent dividends, lower price, and the thrill of uncovering undervalued gems.

On the other hand, growth stocks tend to be full of energy and potential for rapid expansion, though they come with a higher risk of volatility and uncertainty. The choice really boils down to your personal investment style, risk tolerance, and time horizon.

Young, risk-tolerant investors might lean towards growth stocks for their explosive potential, while more conservative investors might prefer the relative safety and steady returns of value stocks. A balanced portfolio often includes a mix of both, aligning with the investor's long-term financial goals and risk appetite.

How to Choose the Right ASX Value Stocks?

Selecting the right ASX value stocks requires you to start by sifting through financial ratios to spot potential undervalued players. Metrics like P/E, P/B, P/S ratios, and debt-to-equity ratios are your tools for this part of the hunt.

Then, you delve into the company's story, examining its business model, market position, and financial stability. Think of it as understanding the character of the company. Does it have a competitive edge, a solid track record, financial services, and a team capable of steering the ship through turbulent waters?

Next, consider the broader picture - what's the potential for revaluation, and is there a margin of safety in your own investment strategy? Remember, liquidity is key for smooth entry and exit. This approach requires patience, as the true value of these stocks may take time to unfold, and thorough research to avoid falling into value traps.

Are ASX Value shares right for you?

Deciding if ASX value shares are your cup of tea depends on several personal factors. If you're a long-term player in the investment game, value stocks can be a great match. They offer a less volatile journey, often with the added bonus of dividend income.

This can be particularly appealing if you're risk-averse or nearing a stage in life where steady income is more valuable than high-risk, high-reward scenarios. For the contrarian investors who relish in going against the grain and digging deep into company fundamentals, value shares are like a playground of opportunities.

However, if you're drawn to the fast-paced, high-growth environment of newer industries and startups, or if patience isn't your strong suit, value stocks might not align well with your investment style. Investing in value stocks is more about steady growth and dividends than quick gains.

Frequently Asked Questions (FAQs)

Value stocks are typically underpriced compared to their fundamentals, offering potential for appreciation. Growth stocks, on the other hand, represent companies with strong potential for revenue and earnings growth, often trading at higher price-to-earnings ratios due to anticipated future gains.

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