Your stock needs a moat! Here’s why it is so important

Nick Sundich Nick Sundich, April 28, 2023

What is a moat? A 20th century dictionary would tell you it is a river surrounding a castle that provided a line of defence against intruders. In relation to stocks, the concept of a moat is somewhat different in practice, but is theoretically similar.


This is what was traditionally meant by the term ‘moat’

What is a company’s moat?

A company’s moat is essentially its competitive advantage, or the factor that sets it apart from its rivals and allows it to maintain its position in the market. This may take the form of a proprietary technology or product, a strong brand reputation, or exclusive access to key resources or distribution channels.

For investors, understanding a company’s moat is crucial because it can provide insight into its long-term growth potential and ability to withstand competition. A durable moat helps to protect a company’s profits and market share, creating a barrier to entry for potential competitors. Companies with strong moats share several key characteristics, including brand recognition, customer loyalty and strategic assets, like valuable technology or infrastructure.

These moats are difficult to breach, making them invaluable to a company’s long-term success. By contrast, companies without a sustainable competitive advantage are vulnerable to disruption and may struggle to maintain their position in the market over time.

Therefore, when evaluating potential investments, it is important to consider a company’s competitive advantages and assess whether it is likely to withstand challenges from competitors or the broader market.


What are examples of companies with a strong moat?

There are several examples that stand out. One of the most well-known is Coca-Cola. With over 130 years of brand recognition and a loyal following, Coca-Cola’s brand power alone is enough to create a formidable moat. Additionally, the company has secured long-term contracts with distributors, ensuring that their products remain on shelves worldwide.

Another example is Visa. As the world’s largest credit card network, Visa has an unparalleled level of scale and global reach. The company’s vast network of merchants and financial institutions provides a significant barrier to entry for potential competitors. Furthermore, Visa’s control over the payment processing infrastructure gives them a powerful advantage in the industry.

Amazon is a contemporary example of a company with a strong moat. Through its aggressive expansion and strategic acquisitions, Amazon has built an immense logistics network that is difficult for new players to replicate. Amazon’s brand recognition and customer loyalty are also unmatched, with Prime membership boasting over 100 million subscribers worldwide. This has allowed Amazon to maintain its position as the dominant force in e-commerce.


What about on the ASX?

One of the most well-known on the ASX is CSL (ASX:CSL), a biotech company that produces plasma-derived therapies and vaccines. CSL’s moat lies in its ability to produce these life-saving treatments, which require a high level of expertise and a complex manufacturing process. This barrier to entry makes it difficult for competitors to replicate CSL’s success.

Another is Cochlear (ASX:COH), which develops and manufactures cochlear implants for people with hearing loss. Cochlear’s products require a high level of technological expertise and are regulated by government agencies, creating a barrier to entry for potential competitors. Additionally, Cochlear’s brand recognition and reputation for quality have helped to establish its moat in the medical device industry.

One contentious example is that of the Big Four banks. We say contentious because each of the individual Big Four Banks are vulnerable to their peers. But none of them are vulnerable to being taken over by smaller banks. This is because they boast years of customer loyalty and data that can be used to their advantage.


Are moats impenetrable?

No, they are not. While a strong moat can create a competitive advantage that is difficult for others to breach, it still requires continuous effort and innovation to maintain its strength.

Some factors that can make a moat less reliable include changes in consumer preferences, new technologies and shifts in industry regulations. Additionally, some companies may overestimate the strength of their competitive advantages & market positions, and not invest enough in further development, leaving them vulnerable to disruption by more agile competitors. Just look at what Facebook did to MySpace as one example, or what Google did to Yahoo as another.

Despite these challenges, companies with strong moats have historically proven to be successful long-term investments, providing stability and resilience even in times of market turmoil.


Never forget moats

When evaluating potential investments, one of the important things to consider is a company’s moat and assess whether it is likely to withstand challenges from competitors or the broader market. This will tell a lot in relation to the risks of an investment into that company and whether it can generate returns over the long-term.


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