Catapult Sports Limited (ASX: CAT)Share Price and News
About Catapult Sports
Catapult Sports is a global leader in performance analytics, catering to the sports and fitness sectors. Founded in 2006, the company develops wearable technology that helps athletes monitor and optimise their physical performance. These wearable devices measure a wide range of metrics, including heart rate, movement, and workload, offering insights that can improve both training and recovery.
Catapult's products have gained widespread adoption among professional sports teams, as well as within the general fitness industry, providing data-driven solutions that help users maximise their performance. The company operates internationally, with key markets in Australia, North America, and Europe.
What sets Catapult apart in the competitive sports tech sector is its continuous commitment to research and development, ensuring its offerings remain on the cutting edge of sports performance monitoring.
Catapult Sports' Company History
Founded in Melbourne, Australia, Catapult initially focused on providing athletes with the tools to enhance their training routines through technology. Over the years, it has grown from a small start-up into a significant player in the wearable technology space.
The company's first breakthrough product was a small, wearable device designed to track an athlete's performance metrics, which was embraced by various sports teams across the globe.
The company listed on the ASX in 2014, raising $12 million at IPO, and subsequently raised approximately $100 million to fund acquisitions in 2016, including the purchase of XOS Digital, which gave Catapult a foothold in American football video analytics.
Current CEO Will Lopes joined in November 2019 and has driven a fundamental strategic shift — from hardware-led growth toward a recurring SaaS model built around subscription software, video analytics, and athlete management platforms. In August 2025, the company renamed itself Catapult Sports, shedding the Catapult Group International moniker and signalling a sharper, more focused identity. Today it serves over 5,000 teams across more than 40 sports in over 100 countries, and has been a constituent of the S&P/ASX 200 since September 2025.
As the demand for data-driven solutions in sports grows, Catapult remains poised to capitalise on these opportunities, further solidifying its position as a leader in the wearable tech industry.
Future Outlook of Catapult Sports (ASX: CAT)
Catapult's 1H26 results, covering the six months to 30 September 2025, delivered exactly the kind of metrics a SaaS investor wants to see trending in the right direction. Revenue grew 16.9% to US$67.6m, Annualised Contract Value rose 19% to US$115.8m, and EBITDA improved 8.4% to US$9.05m.
The headline net loss widened modestly to US$8.6 million from US$7.45m a year earlier, but this was almost entirely attributable to increased depreciation and amortisation following the June 2025 acquisition of Perch which is an AI-powered strength training analytics platform that integrates weight room data with Catapult's on-field wearable metrics.
The Perch acquisition is strategically significant. The platform leverages AI and data from over 25 million reps across 40,000 users, delivering comprehensive athlete insights that connect the weight room to the training paddock which is a genuinely differentiated capability that no competitor currently offers at scale. Cross-selling Perch into Catapult's existing roster of 5,000 teams represents a compelling near-term revenue opportunity without requiring meaningful incremental customer acquisition cost.
The key strategic target management has staked the company's credibility on is the Rule of 40 — the SaaS benchmark that combines annual revenue growth rate and EBITDA margin. CEO Will Lopes has committed to exceeding a Rule of 40 score of 40% by FY26, with ACV growth targeted at above 20% annually.
With the H1 result tracking in line and the second half historically stronger given northern hemisphere sport seasonality, that target looks achievable if the Perch integration proceeds cleanly and the NFL vertical - a key growth driver through Sideline Video; continues its recent momentum.
Is Catapult Sports (ASX: CAT) a Good Stock to Buy?
Catapult Sports is one of the more genuinely compelling growth stories in the ASX technology sector, but it is emphatically a stock for investors willing to value it on forward SaaS metrics rather than near-term earnings.
The company has been loss-making at the net income line for most of its listed life, and while management's roadmap points clearly toward breakeven and beyond, the exact timing of sustained profitability is not yet locked in.
The structural investment case is strong. Catapult's addition to the S&P/ASX 200 in September 2025 attracted institutional attention and improved liquidity, while the ACV trajectory, 19% growth in the latest half, demonstrates that the shift to a recurring subscription model is genuinely taking hold rather than merely being talked about.
Customer retention in elite sports technology is inherently high: once a club's performance staff, medical team, and coaching department have built workflows around Catapult's platform, the switching cost is significant both financially and operationally. That creates an annuity-like revenue base that becomes more valuable as ACV per team increases.
The operating leverage embedded in the business is particularly compelling. A US$16.5 million revenue increase in FY2025 translated into a US$10.8 million improvement in bottom-line performance, pointing to a business model where marginal revenue flows through to earnings at a high rate once fixed costs are covered.
The risks are execution-oriented rather than existential. Catapult competes against Hudl across video analytics in what is genuinely a head-to-head global contest, and any meaningful loss of large contract renewals (particularly in American football or the EPL) would be felt in ACV numbers quickly.
The valuation is not undemanding at around AU$1.6–1.7 billion market cap for a company that generated US$9 million in EBITDA in the first half. But for patient investors who understand SaaS multiples and believe in the Rule of 40 roadmap, Catapult at current prices offers asymmetric upside as profitability finally crystallises.
Our Stock Analysis
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Frequently Asked Questions
Catapult does not currently pay a regular dividend, as the company focuses on reinvesting its earnings into research and development, as well as expanding its product offerings.