Alphabet Inc.
(NASDAQ: GOOGL)Share Price and News

About Alphabet

Alphabet is the parent company of Google, the world's renowned search engine. Its services reach billions worldwide, creating a broad and integrated digital ecosystem encompassing emails, videos, maps and cloud storage.

The comapny's core business is divided up between two divisions: Services and Cloud. And then there’s ‘Other Bets’ that hosts business ‘ideas’ that Google has invested in and are at varying stage of development. Among them are driverless cars (through Waymo), drone delivery (through Wing) and investigational drug treatment (Calico).

The company makes the majority of its revenue through advertising on its various platforms. But it is gradually diversifying its revenue streams through the sale of home products and subscription revenues such as YouTube Premium.

Alphabet's Company History

Alphabet began as Google Inc., launched in a Stanford University garage in 1998 by Sergey Brin and Larry Page. The co-founders have stepped back from day to day operations, handing the reigns to Sundar Pinchai. It operates worldwide but has its headquarters in the Silicon Valley city of Mountain View.

It quickly grew through its search engine and online advertising model, becoming the most visited website globally by the mid-2000s. There were search engines before Google: Just Ask Jeeves. But its simple face, clever name and reliable results saw it conquer its competitors.

In 2015, Google was restructured under a new parent company, Alphabet Inc., to separate its core internet businesses from more experimental ventures, such as autonomous vehicles and life sciences.

Over the years, Alphabet has expanded its reach through strategic acquisitions, including YouTube (2006), DoubleClick (2007), and Fitbit (2021). This growth reflects a balanced approach between strengthening ad revenue and investing in forward-looking sectors like AI, cloud, and hardware.

Future Outlook of Alphabet (NDQ: GOOGL)

Alphabet’s recent financial results highlight strong revenue growth, driven primarily by digital advertising and cloud services. In the most recent quarter, Alphabet reported revenue of US$90.2 billion, reflecting a 12% year-on-year increase, supported by expanding Google Cloud contracts and growing YouTube monetisation.

The company’s net profit margin stands at approximately 30.86%, benefiting from operational efficiency and high-margin software offerings. Sector trends remain favourable, with digital ad spending rebounding and enterprise demand for cloud solutions increasing. Alphabet’s investments in AI, including large language models and generative tools, are expected to open new revenue channels across search and cloud.

The company is also scaling its infrastructure with new data centres and renewable energy projects to support sustainable operations. However, ongoing regulatory scrutiny and broader economic uncertainty are risks to monitor. Overall, Alphabet’s focus on innovation, revenue diversification, and strong cash flow provides a solid foundation for continued growth in the medium term.

Is Alphabet a Good Stock to Buy?

We think Alphabet is a good stock to buy. If we are wrong then there's no good stock to buy, because this company has trust to a degree no other company has.

8.5 billion times a day (99,000 times per second) people all over the globe turn to Google to know whatever it is they want or need to. Because they know they will get an answer without a whiff of judgement on who they are, where they are or what they are asking.

Whether you want to know the Prime Minister of some remote country, where to find the best pizza, what to do if you’re coughing so much, what [insert name of your ex here] is doing now…you get the drift. We ask things we wouldn’t ask our best friends, our parents, our doctor or faith leader. Just look at your own recent Google search history. You will get honest answers – although some are paid, those are clearly noted. And the answers are a benediction in themselves: ‘Go, take your newfound knowledge and live a better life’.

As for corporate clients, they have no choice but to go to Google if they want to reach people. As if they’d extract anywhere near the same results from Microsoft’s Bing.

Now of course, the company can fluctuate due to market movements. But the internet is not going anywhere and this company has a monopoly on our prayers whenever our glances are turned downward to our phones.

 

Our Stock Analysis

Best us tech stock to buy

What is best US tech stock to buy in 2025? Here are 5 reasons why its Alphabet (NDQ:GOOGL)!

What is the best US tech stock to buy now if you’re an investor? Or perhaps the best Magnificent Seven…

magnificent seven stocks

The Magnificent Seven Stocks: What are they and should you consider investing in them?

Forget the FAANG stocks, or even the WAAAX stocks…these days, it is the Magnificent Seven stocks that reign supreme.  These…

investors fear a US recession

Here’s why investors fear a US recession, and whether the fears are justified

Investors fear a US recession – there’s no denying it and there’s no other explanation for the market correction in…

Frequently Asked Questions

Alphabet initiated dividend payments in 2025 and currently offers a quarterly dividend of $0.21 per share, with an estimated yield of around 0.5%.