Web Travel Group Ltd
(ASX: WEB) Share Price and News

Introduction to Wеb Travel Group

Web Travel Group (ASX:WEB) s an Australian travel services company specialising in business-to-business travel distribution through its WebBeds digital marketplace. The company sources hotel inventory and travel products from a global network of suppliers and distributes them to travel buyers and agencies worldwide. Web Travel Group operates across key regions including Australia, Asia Pacific, Europe, the Middle East and the Americas, positioning itself as a major player in the global travel technology and distribution sector.

Web Travel Group's History

Webjet was founded in 1998, at a time when online travel booking was a nascaent industry. The company quickly became market leading. It listed in 2000 and has grown bigger organically and through M&A. It began WebBeds in 2013 and GoSee in 2016.

WebBeds was founded by WebJet and grew organically but WebJet bought other B2B brands over time and gradually integrated them into the WebBeds brand.

In 2024, Webjet opted to spin WebBeds into its own company, believing WebBeds would be undervalued as long as it sat under the WebBeds umbrella. Following the demerger, Web Travel Group consolidated its operations around WebBeds, achieving solid transaction growth even as it navigated restructuring headwinds.

Futurе Outlook of Web Travel Group (ASX: WEB)

Post-demerger, the company has reported strong growth in total transaction value (TTV) and bookings, with FY26 trading showing considerable momentum above broader market rates. Management has outlined ambitious targets, including reaching $10bn in TTV by FY30 and improving EBITDA margins once supply optimisation strategies take hold. Investment in technology, direct supply contracting, and geographic expansion are central to this growth strategy.

Is Web Travel Group a Good Stock to Buy?

Investing in Web Travel Group carries both opportunity and risk. Its focused B2B model backed by strong TTV growth and long-term targets could appeal to growth-oriented investors, especially if travel demand continues rising globally. However, short-term pressures on margins, elevated costs and recent stock volatility underscore risk.

In our view, we don't think it is a stock to buy right now. The company is still below pre-pandemic levels and we fail to see, now that travel demand and its bottom line is back to normal, catalysts that will lead to its pre-COVID highs.