Why Invest in ASX Shares in 2024
Investing in ASX shares in 2024 might appear to be a good idea, compared to other stock markets and asset classes. Despite global uncertainty, the S&P/ASX 200 Index returned 12% across FY24 and a further 6% in the first 2 and a half months of FY25, demonstrating the advantages of persistent investment in various market environments. Looking ahead to 2024, the possibility of interest rate decreases and the resulting impact on lower financing positions certain sectors, particularly information technology, for ongoing growth.
Although the battery metals sector saw a significant retreat due to falling prices, the long-term outlook appears just as strong as it did a year ago. And many health companies have upcoming catalysts for growth in the months and years ahead, both individual company catalysts, and trends in the population that work in their favour.
Investing in the Australian stock market in 2024 is about capitalising on the growth prospects of individual companies that are positioned to benefit from trends in their industry and the broader economy. ASX shares can be a good investment for investors, but it is important for investors to due their due diligence.
Current Market Trends in Australia
The Australian stock market is characterized by a blend of resilience and growth, with ASX growth stocks outperforming in sectors like technology and healthcare. In the 12 months to September 23, 2024, the tech sector recorded an impressive 50% increase in market share, driven by online sales and digital transformation. Similarly, healthcare stocks have surged by 19%, buoyed by innovations and global demand for medical technologies. Mining and resources stocks have been more mixed, gold stocks performing but battery metal stocks underperforming - in both instances due to commodity pricing.
Amidst these gains, interest rates have been influencing investment and spending patterns in the economy. Some stocks have been unaffected, but others have been because of consumers cutting back their spending.
The Australian economy is in a perculiar situation with sluggish growth but GDP growth forecasted at 2.3% for 2025. Interest rates appear headed on the way down, but it is clear that Australia's RBA will start easing rates after its global peers and they may not be as substantial as interest rate cuts in overseas jurisdiction. It is unclear whether investors are pricing in this harsh reality.
Dividend stocks continue to attract long-term investors with an average payout ratio of 65%, showcasing the market's potential for income generation alongside capital appreciation. Of course, this is skewed by the payouts of the big banks and miners, and even their payouts are ultimately up to the discretion of management.
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How to Identify the Best ASX Shares to Buy Now
To determine the best ASX shares to buy in the present Australian market, there are four factors that need to be considered. First, is the entry point. If you pay too much for a company (even if it is a good one) you blow up your returns. After all, your return is only judged by your entry and exit point. You want to 'buy low and sell high'. Unfortunately, there is no one metric or threshold to use to tell when a stock is overvalued, although investors can look at ratios such as P/E (in isolation and compared to its peers) or use technical tools like the RSI.
The second is the company's customers. Who are they? Do they actually exist? Do they need or vehemently want the company's product? Are they loyal to the company, would they remain so in the event of price rises or tough economic times and if so why? The best stocks have customers where you can easily answer yes to all of the aforementioned questions.
The third is the company's management. Do they make decisions in the long-term interests of the company? Do they have a proven track record, whether at the company or at another? Again, you need to be able to answer yes to all questions. It is also good if they have 'skin in the game' - that is to say equity ownership in the business because this aligns their interest with yours as an investor.
Fourth is the competition in the market. Is there competition or is the company in a monopoly situation? Preferably the latter, although it is a rare situation. And so how does the company stand out from its competitors? What is its competitive advantage? How is its product superior? What is the risk that the company could be overtaken by competitors.
Investors should also consider the economic climate and how it may impact their investment. But ideally, investors should own stocks that will be unaffected by economic conditions. Nonetheless, there's nothing wrong with owning a stock that will benefit from certain economic conditions, as long as these eventuate.
10 Best ASX Shares to Buy Now in 2024
ReadyTech (ASX:RDY)
ReadyTech (ASX: RDY) is in our view one of the best tech stocks on the ASX. It has a track record of growth, serves inflation-proof end markets and is set for good growth in the years ahead. ReadyTech provides SaaS technology in Australia and operates in three segments: Education, Workforce Solutions and Government and Justice.
Xero (ASX:XRO)
Xero (ASX:XRO) is one of the ASX’s best-performing tech stocks over the last decade, offering accounting software helping SMEs do business. Although the company was caught up in the Tech Wreck of 2022-23, shedding half of its value across that calendar year, it has bounced back with a vengeance in recent months, and we think there's more growth to come in FY25.
Infomedia (ASX:IFM)
Infomedia (ASX:IFM) is one tech stock that was unfairly sold off during the tech-wreck, but is gradually rebounding with a vengeance. The company has a long-term track record of growth, has remained profitable and is at the forefront of several trends in the automotive industry. IFM provides cloud-based parts and service software to the global automobile industry.
De Grey Mining (ASX:DEG)
Turning to the mining and resources sector, De Grey is one of our favourites. It is developing a gold project in WA with the aim of starting production in CY26. Its project, the Hemi project, has over 10Moz of gold and could well be a top 5 Australian gold mine. It would deliver $4.5bn in free cash flow after tax, a payback of less than 2 years despite a capital cost of nearly $1.3bn.
Breville (ASX: BRG)
Breville is a premium kitchen appliances business with a presence in Australia, Europe and the Americas. It was founded in 1932 – founded from capital obtained from a successful 4-to-1 bet at the 1932 Melbourne Cup. Breville sells over $1.5bn in goods each year in over 100 countries globally and caters to middle to higher income earners. It is headquartered in Sydney, has manufacturing facilities in China and regional offices in key markets.
Reliance Worldwide (ASX:RWC)
Reliance is a plumbing supplies company that is the largest manufacturer of PTC (Push to connect) behind the wall plumbing fittings. Reliance Worldwide’s flagship product is the Sharkbite range of brass push-to-connect fittings (as pictured below). These devices avoid the traditional soldering of parts into place, saving plumbers time.
CSL (ASX:CSL)
CSL (ASX:CSL) is the ASX's largest healthcare companies and one of the very few that is capitalised at over $100bn. It is best known for its flu vaccines and blood plasma businesses but has other products too and undertakes major R&D work. CSL has promised investors to expect double digit (percentage) earnings growth for the rest of the 2020s.
Universal Store (ASX:UNI)
Universal Store is a chain of casual fashion stores aimed at Millennial and Gen Z customers (think 18-35 year olds). Universal Store has 79 stores across Australia, which tend to be in major shopping centres, as well as a further 20 or so stores exclusive for particular brands like Perfect Stranger, and the group makes 14% of its sales online.
Cyclopharm (ASX:CYC)
Cyclopharm (ASX:CYC) is a radiopharmaceutical company that is responsible for Technegas, a proprietary functional lung ventilation imaging agent. Essentially, a patient inhales Technegas before undertaking a Ventilation-Perfusion (VQ) scan and it makes the lungs easier to see. The company makes revenues through Technegas generators
Bellevue Gold (ASX:BGL)
The last stock on our list is Australia's newest gold producer. It bought its namesake project in WA in 2016 that had been an operating mine from 1897 to 1997, had produced nearly 1Moz (million ounces) of gold but had appeared to run out of life. The company began a drilling campaign in the last quarter of 2017 and has never looked back, delivering a return of over 5000% to investors.
10 Best ASX Shares to Buy Now in 2024
The Risks of Investing in ASX Stocks
Investing in the ASX stock market entails navigating a spectrum of risks, from market volatility to sector-specific challenges. In the past year, the ASX 200 experienced significant fluctuations, highlighting the importance of risk management.
Interest rate adjustments, can impact borrowing costs and economic growth, influencing stock prices and investor returns. Australia has 12 consecutive rate increases from 0.1% to 4.35% from May 2022 to November 2023. Although investors anticipate rate cuts and have sent stocks rallying, these may not be coming for some months - maybe even not until 2025.
Looking specifically at the tech sector, despite its high growth potential, carries risks of overvaluation, with average P/E ratios nearing 30. This necessitates a cautious approach, emphasizing the value of a diversified portfolio—spanning across value stocks, growth stocks, and dividend stocks—to mitigate exposure to market downturns.
Global economic uncertainties also pose significant risks, affecting commodity-dependent sectors such as mining, where commodity prices have seen a 10% variability in response to geopolitical tensions. Understanding these dynamics and incorporating a long-term perspective can help investors navigate the complexities of the ASX market, optimizing for both growth and stability in their investment decisions.
FAQs on Investing in Best Shares to Buy in Australia
The best shares to buy in Australia for 2024 include ReadyTech, Xero, Infomedia, De Grey Mining, Breville, Reliance Worldwide, CSL, and Universal Store. These stocks are recommended due to their strong performance, growth potential, and resilience in the current market conditions. Always research and consider your investment goals before investing.
Our Analysis on ASX Stocks
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