AMP Shares Surge 12% After Strong Q3 Results Spark Renewed Investor Confidence

AMP (ASX: AMP) surged 12% today after releasing a strong set of third-quarter results that reignited investor confidence in its turnaround story. For years, AMP has been viewed as a company in transition, restructuring, refocusing, and working to regain credibility after a difficult decade. But this morning’s update offered a glimpse that the hard work may finally be paying off.

Total assets under management climbed 3.6% from the previous quarter to $159 billion, boosted by stronger market performance and steady investor inflows. Platforms stood out as the clear growth engine, with net cash flows rising 61% year-over-year to $1.2 billion, while superannuation outflows improved 27% as client retention strengthened. These results highlight growing trust in AMP’s adviser network and digital strategy.

What are the Best blue-chip ASX Stocks to invest in right now?

Check our buy/sell tips

AMP Strengthens Growth Outlook With Platform Expansion and New Customer Incentives

From a profitability standpoint, AMP did not disclose specific quarterly profit figures, but the results point to improving earnings potential. With higher assets under management in its platform business, the company is positioned to benefit from increased fee income and stronger operating leverage. This growth is supported by AMP’s continued investment in its North platform, where new features such as Grow allow advisers to provide clients with broader and more flexible investment options.

The company also launched cashback rewards through Citro’s platform, giving superannuation members a unique incentive to stay engaged and boost their balances, an industry first aimed at improving retention. Together, these developments highlight AMP’s focus on enhancing product innovation and customer experience, which could drive both profitability and long-term growth as the business continues to rebuild trust and momentum in the market.

The Investors’ Takeaway for AMP

From an investor’s perspective, the latest update paints a picture of a company that is slowly regaining its footing. While headline profit numbers were not disclosed, the underlying indicators point to improving earnings potential. The rise in assets under management across its platform business suggests growing fee revenue, while greater operating leverage could support margin expansion as volumes build.

What stands out most is AMP’s focus on rebuilding its competitive edge through innovation. The expansion of the North platform, particularly with new tools like Grow, provides advisers and clients with greater flexibility, a critical differentiator in a crowded wealth management market. Meanwhile, the launch of cashback rewards via Citro’s platform marks an industry-first initiative designed to improve engagement and retention among superannuation members. These kinds of practical innovations show that AMP is shifting from restructuring to growth mode.

For investors, the upside lies in the potential to turn renewed customer confidence and digital expansion into sustainable profit growth. The company’s strong capital position and focus on higher-margin platform services could support long-term value creation if execution remains disciplined.

However, risks remain. The broader financial advice industry is still navigating regulatory uncertainty and competition from larger, technology-driven players. AMP must also continue proving it can deliver consistent earnings growth and rebuild its brand reputation — both essential to unlocking shareholder value.