Halloween Stocks: Here are 5 ASX Stocks that Will Benefit from Halloween

Here are 5 ASX Halloween Stocks!

The Reject Shop (ASX:TRS)

The Reject Shop is one of Australia’s most notable retail chains – a classic discount variety store selling various goods, including for Halloween. Investors would be surprised that companies’ busiest times of the year can be outside the Black Friday/Christmas season. Dusk Group (ASX:DSK) has Mothers’ Day as its busiest time of the day for example. We’d certainly imagine Halloween would be up there for TRS, given how much it has been promoted on its social media channels. Beyond Halloween, the company is anticipating another 15-20 new stores during the year, and having made $852.7m in sales in FY25 )up 4%), it anticipates growing margins. The company told investors that total sales growth, comparable store sales growth and gross profit margins were all up in the first 15 weeks of FY25, compared to the prior corresponding period.

Metcash (ASX:MTS)

Woolworths and Coles may be more obvious examples given their market share, but Metcash should not be discounted. It owns IGA and Foodland, not to mention hardware brands such as Mitre 10 and Home Timber. So it does not just cater for trick or treaters, but also to those who want to give their house an appropriate look for the season. Its recently acquired Superior Food Services business could benefit too. It is a food distributor.

Yowie (ASX:YOW)

Not many will have never heard of Yowie, but many will not know that it is listed on the ASX. It is a chocolatier that made US$14.7m in revenue during FY24. As one of the most famous brands, it could see an uplift from Halloween.

However, we would not recommend investors buy this stock. It has had cost blowouts with a new facility at Ernest Hillier that the company has been trying to upgrade, has been the attempt of a takeover by Keybridge (with the saga going on for years) and is currently suspended from the ASX for not lodging its final annual report on time. With Keybridge now owning over 80%, it is unclear why it is still listed on the ASX, and whether or not we will get to see its most recently due set of accounts.

Lovisa (ASX:LOV)

This might be a longshot, but this company, a low-cost jewellery chain has dedicated products for Halloween. These jewellery items could complement an existing outfit or could present a low-cost way to still show appreciation for the season, without tearing a hole in the household budget. During FY24, Lovisa increased its revenues by 17% and its profit by 21%. Its dividend was 12c higher than the year before, in conjunction with its profit growth.

Kogan (ASX:KGN)

Kogan is Australia’s answer to Amazon. Kogan is a broader business beyond its online store of third-party items, selling its own brands online, mobile phone plans, insurance, internet and financial services. It also has a membership program called Kogan First that is designed to be similar to Amazon Prime. It has more than 400,000 members. Kogan First is the company’s opt-in premium membership service. It is similar to Amazon Prime, offering exclusive deals and perks, such as free shipping and exclusive access to Kogan First Day, one annual day where members get exclusive deals. The company made a wafer-thin  $0.1m profit, compared to a $25.9m loss in the year prior. Its adjusted profit (excluding forex losses, equity-based compensation and one-off non-recurring items) was $21m which was well ahead of the $4.3m loss in FY23.

For Halloween, Kogan offers decorations and costumes for customers to enjoy, and they get very good discounts if they are Kogan First members.

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