The Best ASX Shares to Buy Now
in Australia in
February 2025

Check out our industry experts’ report and analysis on the
best Australian ASX shares to invest in right now!

The Best ASX Shares to Buy Now in Australia in February 2025

Check out our industry experts’ report and analysis on the best Australian ASX shares to invest in right now!

There are numerous opportunities for those looking to invest in the Australian Stock Exchange (ASX), whether they are seasoned investors or new to the market. As we move through 2025, it’s important to consider the current market dynamics and identify best stockswith the best potential for long-term growth. These insights and pieces of advice will help you make informed investment decisions.

Why Invest in ASX Shares in 2025?

We consider the Australian stock market to be one of the best investment opportunities in 2025. Many investors are taking a cautious approach due to a stable economy, anticipated interest rate cuts, and varying revenue performance across sectors when assessing ASX stocks for long-term growth. The ASX offers growth stocks, value stocks, and dividend stocks, catering to different investment strategies.

Historically, both small-cap and large-cap ASX stocks have provided great returns over the long term. The Reserve Bank of Australia (RBA) plays a role in determining interest rate cuts, which are influenced by inflation and economic conditions. However, market volatility remains a focal point for 2025.

While commodity prices have fluctuated, volatility still dominates the broader market. The profitability of resource companies depends on sector-specific dynamics. Nevertheless, Australia is a potentially lucrative market for both institutional and retail investors.

Current Market Trends in Australia

The Australian stock market in 2025 has seen a shift in stock investing trends. Here are some important developments:

  • Investor-favourite small-cap stocks, particularly in the technology and healthcare sectors, are considered undervalued compared to their larger counterparts on the ASX.
  • Demand for dividend stocks is set to rise, as investors seek consistent cash flow and portfolio diversification.
  • Commodity prices remain volatile, with companies in gold mining making gains, while others, like those in iron ore, are under pressure from global demand and policies.
  • ASX shares operating within the renewable energy and fintech sectors have consistently outperformed the broader market, with these companies expanding their market share.
  • The rise of exchange-traded funds (ETFs) and mutual funds has allowed long-term investors to adjust risk effectively while maintaining higher sector exposure.

As a result, many investors are fine-tuning their strategies to adapt to changing market dynamics and identify the best stocks with strong price performance.

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How to Identify the Best ASX Shares to Buy Now

Investors looking for the best stocks to buy now should consider a proven track record of performance and evaluate key financial metrics. To have a solid investment strategy, you need to consider factors like:

Reviewing a company’s income and profit margins to gauge its financial health. Higher revenue growth over consecutive quarters suggests a stock could be a good long-term investment. Looking at the share price over the past year helps identify common stock-holding patterns for the company. While past performance doesn’t guarantee future results, it does offer insights into historical price performance trends.

The potential to dominate an industry and capture market share is crucial. Evaluate whether the company operates in an industry known for expansion, as this can significantly influence stock trading prospects. Reviewing a company’s quarterly earnings and projections of future earnings can also help investors make informed decisions. Strong candidates tend to have a history of profitability.

Attractive stocks should be carefully assessed for value. Even if an investment appears expensive, it may fail to outperform the market without a sound investment strategy. Investors need to assess their risk tolerance and ensure their brokerage account aligns with their financial goals. Some opt for penny stocks as part of a high-risk, high-reward strategy, while others focus on dividend stocks to generate recurring income.

10 Best ASX Shares to Buy Now in 2025


ReadyTech (ASX:RDY)

ReadyTech (ASX: RDY) is in our view one of the best tech stocks on the ASX. It has a track record of growth, serves inflation-proof end markets and is set for good growth in the years ahead. ReadyTech provides SaaS technology in Australia and operates in three segments: Education, Workforce Solutions and Government and Justice.


Xero (ASX:XRO)

Xero (ASX:XRO) is one of the ASX’s best-performing tech stocks over the last decade, offering accounting software helping SMEs do business. Although the company was caught up in the Tech Wreck of 2022-23, shedding half of its value across that calendar year, it has bounced back with a vengeance in recent months, and we think there's more growth to come in FY25.



Infomedia (ASX:IFM)

Infomedia (ASX:IFM) is one tech stock that was unfairly sold off during the tech-wreck, but is gradually rebounding with a vengeance. The company has a long-term track record of growth, has remained profitable and is at the forefront of several trends in the automotive industry. IFM provides cloud-based parts and service software to the global automobile industry.


De Grey Mining (ASX:DEG)

Turning to the mining and resources sector, De Grey is one of our favourites. It is developing a gold project in WA with the aim of starting production in CY26. Its project, the Hemi project, has over 10Moz of gold and could well be a top 5 Australian gold mine. It would deliver $4.5bn in free cash flow after tax, a payback of less than 2 years despite a capital cost of nearly $1.3bn.


Breville (ASX: BRG)

Breville is a premium kitchen appliances business with a presence in Australia, Europe and the Americas. It was founded in 1932 – founded from capital obtained from a successful 4-to-1 bet at the 1932 Melbourne Cup. Breville sells over $1.5bn in goods each year in over 100 countries globally and caters to middle to higher income earners. It is headquartered in Sydney, has manufacturing facilities in China and regional offices in key markets.



Reliance Worldwide (ASX:RWC)

Reliance is a plumbing supplies company that is the largest manufacturer of PTC (Push to connect) behind the wall plumbing fittings. Reliance Worldwide’s flagship product is the Sharkbite range of brass push-to-connect fittings (as pictured below). These devices avoid the traditional soldering of parts into place, saving plumbers time.


CSL (ASX:CSL)

CSL (ASX:CSL) is the ASX's largest healthcare companies and one of the very few that is capitalised at over $100bn. It is best known for its flu vaccines and blood plasma businesses but has other products too and undertakes major R&D work. CSL has promised investors to expect double digit (percentage) earnings growth for the rest of the 2020s.


Universal Store (ASX:UNI)

Universal Store is a chain of casual fashion stores aimed at Millennial and Gen Z customers (think 18-35 year olds). Universal Store has 79 stores across Australia, which tend to be in major shopping centres, as well as a further 20 or so stores exclusive for particular brands like Perfect Stranger, and the group makes 14% of its sales online.



Cyclopharm (ASX:CYC)

Cyclopharm (ASX:CYC) is a radiopharmaceutical company that is responsible for Technegas, a proprietary functional lung ventilation imaging agent. Essentially, a patient inhales Technegas before undertaking a Ventilation-Perfusion (VQ) scan and it makes the lungs easier to see. The company makes revenues through Technegas generators


Bellevue Gold (ASX:BGL)

The last stock on our list is Australia's newest gold producer. It bought its namesake project in WA in 2016 that had been an operating mine from 1897 to 1997, had produced nearly 1Moz (million ounces) of gold but had appeared to run out of life. The company began a drilling campaign in the last quarter of 2017 and has never looked back, delivering a return of over 5000% to investors.


10 Best ASX Shares to Buy Now in 2025

ReadyTech (ASX:RDY)

ReadyTech (ASX: RDY) is in our view one of the best tech stocks on the ASX. It has a track record of growth, serves inflation-proof end markets and is set for good growth in the years ahead.

ReadyTech provides SaaS technology in Australia and operates in three segments: Education, Workforce Solutions and Government and Justice. It offers various cloud-based solutions that help their clients with administration and management. ReadyTech was founded in 1998 and listed on the ASX in 2019 at $1.50 per share. Although it is off its all time highs, it is still well ahead of its IPO price.

Organisations in all three segments of ReadyTech’s business – Education, Workforce and Government – are experiencing a growing and ongoing migration to cloud and SaaS. This digital transformation across all industries is nothing new, but what is news that this transformation has been accelerating in the wake of COVID-19 shutdowns as demand soared for technology-driven initiatives to enable remote work, distance learning, new customer experiences and new online sales channels. We think the trend is still in early days and that ReadyTech is poised to derive a benefit.

In FY24, the 12 months to June 30 2024, ReadyTech recorded $113.8m in revenue (up 10%), EBITDA was $38.8m (up 11% and representing a 34% margin), while the company's profit post-acquisition was $16m (up 6%). The company boasted a highly sticky customer base that is willing to pay a premium for its services.

For FY25, ReadyTech has advised shareholders to expect a 34-35% EBITDA margin. It has a pipeline of $170m in revenue by FY27.

Xero (ASX:XRO)

Xero (ASX:XRO) is one of the ASX’s best-performing tech stocks over the last decade, offering accounting software helping SMEs do business. Although the company was caught up in the Tech Wreck of 2022-23, shedding half of its value across that calendar year, it has bounced back with a vengeance in recent months, and we think there's more growth to come in FY25.

Xero is all about helping small & medium sized businesses do business. The company, which has over 3 million subscribers, primarily sells accounting software that helps businesses keep books, pay bills and send invoices. But it has gradually developed features useful beyond book-keeping, such as storing files, converting currencies, keeping track of inventories and creating professional quotes.

Clearly, Xero is an essential service to its customers….it’s very hard to switch it off just to save a few bucks. And what incentive is there to switch to another solution like an MYOB? Very little. Whatever few bucks would be saved, would be lost in the long-run. Xero’s tools are estimated to save its customers on average 5.5 hours of manual work per week. We guess that is why its churn is less than 1%.

As if that wasn't good enough, the company continues to innovate over time, is growing faster outside Australia and New Zealand than outside, is expected to record its first profit in FY24 and still has some room for growth. The company believes the TAM (Total Addressable Market) is NZ$100bn and that is just the top 3 jobs its software is used for – Accounting, Payroll and Payments. Adjacent Tasks, including other tasks such as inventory, CRM and project management, could be another $39bn. The company has the explicit goal of doubling revenues by the end of FY27.

In FY24 – the 12 months to March 31, 2024 – the company recorded: NZ$1.7bn in revenue (up 22%), 4.16m subscribers (up 11% and 419,000 from 12 months prior), $39.29 in average revenue per user (up 14%), an 88% gross margin and a $174.6m profit (compared to a $113m loss in the year before).

Infomedia (ASX:IFM)

Infomedia (ASX:IFM) is one tech stock that was unfairly sold off during the tech-wreck, but is gradually rebounding with a vengeance. The company has a long-term track record of growth, has remained profitable and is at the forefront of several trends in the automotive industry.

IFM provides cloud-based parts and service software to the global automobile industry. It has over 250,000 active users in 186 countries and it has a healthy geographical mix of revenue (37% from the Americas, 32% from the Asia-Pacific and 31% from Europe). Infomedia can help its customers capture data, provide more personalised service to existing and would-be customers and monitor supply chains.

It has had some difficulties during the pandemic including the difficulty of business development during pandemic restrictions, the volatility in car sales and potential takeover bids falling through.

Turning to FY24, the company made $140.8m in revenue (up 8%) and a profit of $20.9m (up 26%). It closed the period with $70m cash in hand. It paid a dividend of 4.2c per share. For FY25, it has guided to $144-154m, subject to the macroeconomic environment remaining largely unchanged.

We think the company can capitalise on several trends being adopted in the automotive industry including electric vehicles, the dealer agency business model and data-driven marketing.

De Grey Mining (ASX:DEG)

Turning to the mining and resources sector, De Grey is one of our favourites. It is developing a gold project in WA with the aim of starting production in CY26. Its project, the Hemi project, has over 10Moz of gold and could well be a top 5 Australian gold mine.

It would deliver $4.5bn in free cash flow after tax, a payback of less than 2 years despite a capital cost of nearly $1.3bn. And it is set to begin production in the second half of CY26. Chalice will have barely made an Final Investment Decision (FID) by then.

The DFS showed an NPV of $2.9bn post-tax, representing an IRR of 36% at an AISC of $1,295/oz over the first 10 years. The total evaluation period economic contribution is a staggering $10.8bn.

The company's share price has benefited from the rally in gold stocks, not to mention continued exploration work from the company showing there could be more upside. Full construction will start later this year.

Breville (ASX: BRG)

Breville is a premium kitchen appliances business with a presence in Australia, Europe and the Americas. It was founded in 1932 – founded from capital obtained from a successful 4-to-1 bet at the 1932 Melbourne Cup.

Breville sells ~$1.5bn in goods each year in over 100 countries globally and caters to middle to higher income earners. It is headquartered in Sydney, has manufacturing facilities in China and regional offices in key markets.

Breville listed in 1999 and has achieved growth of over 2000% since. In the last 10 years, it has gained more than 250%. In FY24, it generated $1.53bn in revenue (up 4%), $185.7m in EBIT (up 8%) and a $118.5m NPAT (up 7.5%). It recorded a 35% gross margin. The 4% revenue growth is hardly earth shattering, but follows revenue growth of 19-25% during the 'COVID years'. It paid a total dividend of 33c per share, representing 40% of EPS and a yield of 1%.

The company was impacted in the aftermath of the pandemic due to fears that inflation would impact consumer demand and the company's costs, not to mention the company's inventory uplift. Neither of the former two came to pass, while the latter issue has been resolved.

We think there are four reasons why Breville can grow. First, it’s track record of sales growth with 14.6% CAGR in EBIT over the last seven years. While this isn’t a guarantee it can achieve the same results, it does inspire confidence. Second, the company’s experience in successfully entering new markets. The company estimates 70% of its revenue potential is unaddressed and it could ultimately achieve $9.7bn in revenue.

The third reason is the market the company is in. Breville offers premium and functional goods, targeted at consumers with higher disposable income. It is therefore less likely to be hit by a slowdown in consumer spending, at least to the extent of companies targeting lower incomes. Consumers feeling the pinch might view upfront investments in Breville’s products – coffee machines, ovens and juicers – as saving money in the long run. And consumers already with appliances and needing new ones won’t put off purchasing a new one for too long. Fourth, we observe that Breville has not had the same supply chain issues other companies have had. Unlike Kogan (ASX:KGN), Breville did not over-invest in new inventories predicting the boom would go on indefinitely.

Reliance Worldwide (ASX:RWC)

Reliance is a plumbing supplies company that is the largest manufacturer of PTC (Push to connect) behind the wall plumbing fittings. Reliance Worldwide’s flagship product is the Sharkbite range of brass push-to-connect fittings (as pictured below). These devices avoid the traditional soldering of parts into place, saving plumbers time.

It has proven resilient to inflation because of its ability to pass increases onto its customers. The company recorded over $1.2bn in revenue in each of the last 3 financial years and profits of over $100m.

In investors looking for a growth stock in the industrial sector that will be immune from the worst of inflation will find it tough to find a better company (at least in the industrials sector).

CSL (ASX:CSL)

CSL (ASX:CSL) is the ASX's largest healthcare companies and one of the very few that is capitalised at over $100bn. It is best known for its flu vaccines and blood plasma businesses but has other products too and undertakes major R&D work.

CSL was once a government entity, established in 1916. It was privatised in 1994 at $2.30 a share, although it undertook a three for one share split in 2007 making its IPO price 76.7c in real terms, meaning it has been more than a 300-bagger since listing!

The company's most recent gamble has been to pay US$11.7bn for Swiss company Vifor Pharma. CSL is evidently looking to profit from kidney disease, which affects 850m people globally – a figure expected to grow given the global obesity epidemic. It has faced challenges in justifying this price tag to investors, especially given the rise of Ozempic.

CSL just released its FY24 results. It delivered US$14.8bn in revenue and a $2.9bn post-tax profit, both up 11% from FY23. It paid a total dividend of US$2.64 per share, or A$4. The biggest contributor was the Behring segment which delivered US$10.6bn in sales, $5.7bn of which came from its Immunogobulin products including Privigen and Hizentra.

The company anticipates its profit to be $3.2-3.3bn for FY25 and for revenues to be 5-7% higher. CEO Paul McKenzie proclaimed the company was in a strong position to deliver annualised double-digit earnings growth.

CSL has faced an uncertain outlook given the threat of Ozempic, falling margins and skepticism about Vifor. We, however, are confident in the company.

Even if Ozempic could indeed reduce obesity, and with it reduce people developing kidney disease in the future, it would not help people who already have the disease. The cooling of inflation should help its vaccines and blood plasma businesses. And we are also confident in the company's future products. The biggest catalyst in the latter regard is potential FDA approval of Hemgenix (the world’s first gene therapy for haemophilia B).

Universal Store (ASX:UNI)

Universal Store is a chain of casual fashion stores aimed at Millennial and Gen Z customers (think 18-35 year olds). Universal Store has 79 stores across Australia, which tend to be in major shopping centres, as well as a further 20 or so stores exclusive for particular brands like Perfect Stranger, and the group makes 14% of its sales online. Both curated third-party products and private brand products are sold in-house, although the former dominates.

It is a good business, but has been hit by perceptions that its customers will cut back their spending because they feel the brunt of the cost of living crisis. We think the recent Taylor Swift shows and the merchandise spent by them (estimated to be over $60m at the concerts alone) show that they will still spend when they perceive value.

In FY24, sales grew 10% to $288.5m, EBIT increased by 17% to $47.1m and its profit rose 45% to $34.23m. Not bad in the rising interest rate environment. You can see that sales grew, but the company maintained disciplined cost control. The company achieved this through consolidation of its other brands, direct sourcing of private brands and it reduced international freight imports.

Despite shares doubling during FY24, the company is still trading at a P/E of less than 15x. We are optimistic for further growth in the next 12 months as the Stage 3 Tax cuts come into effect. The revised package will put more money into the pockets of Universal Store's customer base.

Cyclopharm (ASX:CYC)

Cyclopharm (ASX:CYC) is a radiopharmaceutical company that is responsible for Technegas, a proprietary functional lung ventilation imaging agent.

Essentially, a patient inhales Technegas before undertaking a Ventilation-Perfusion (VQ) scan and it makes the lungs easier to see. The company makes revenues through Technegas generators, but also through consumables and after-sales services of the devices. Technegas is not only less damaging than alternative agents but is highly accurate, is quick and simple to administer and has minimal exclusion criteria (in other words, it can be administered to almost all patients including those with chronic lung obstruction disease).

Technegas is approved and/or sold in over 60 countries globally, a list that has only included the USA since October 2023. 2024 is set to be a key year for the company as it enters the world's largest healthcare market.

The company estimates that there is a market opportunity of US$90m or 600,000 procedures. Cyclopharm is targeting 80% of these, or 480,000 of these and believes it can achieve a 50% market share in 2-3 years and 90% in 5-7 years.

Cyclopharm is also seeking to expand the use of Technegas against other indications that could be larger markets - including COPD, asthma and Long COVID.

Bellevue Gold (ASX:BGL)

The last stock on our list is Australia's newest gold producer. It bought its namesake project in WA in 2016 that had been an operating mine from 1897 to 1997, had produced nearly 1Moz (million ounces) of gold but had appeared to run out of life.

The company began a drilling campaign in the last quarter of 2017 and has never looked back, delivering a return of over 5000% to investors.

It has Total Mineral Resources of 9.8Mt at 9.9 g/t for 3.1Moz of gold. 1.7Moz of this is Indicated with the balance inferred.  This makes it one of Australia’s highest-grade gold mines. The company forecasts a 10 year mine life and for $2.1bn of free cash flow, assuming a gold price of A$2,500/oz. This is the stuff dreams are made of.

BGL has issued guidance of 75,000-85,000oz production for the first six months of CY24, along with positive free cash flow, and confirmed earlier this week that it is on track to achieve this.

The Risks of Investing in ASX Stocks in 2025

While investing in ASX stocks can be profitable, it also involves risks that investors should consider before making any financial decisions. The Australian stock market is highly sensitive to interest rates, inflation, and global economic conditions. Concerns about a recession persist, but interest rate cuts could influence investor sentiment toward growth stocks throughout 2025. When central banks like the Reserve Bank of Australia (RBA) adjust rates, it directly affects company's stock valuations, influencing both long-term investments and short-term trades.

Another major risk for mineral resources companies is the volatility of commodity prices, as these companies rely heavily on global demand and supply dynamics. Price declines can reduce profit margins and slow revenue growth, making ASX shares in this sector more volatile. Market declines can affect nearly every stock, particularly small-cap stocks, which tend to be more vulnerable to downturns. Investors may also be concerned about smaller companies, which may not be as financially strong as larger corporations and may face cash flow issues.

The key risks for small-cap and early-stage stocks include government regulations, competitive pressures, and changes in taxes and corporate governance policies. Companies in sectors like technology and healthcare often face years of financial losses before accumulating enough market share to become viable. Even strong stocks can face challenges when policy changes work against their business model. For instance, Australian banks are directly impacted by regulatory changes, which can affect their ability to pay consistent dividends.

How to Start Investing in ASX Stocks?

For beginner investors, a good starting point is setting up a brokerage account with platforms like CommSec, SelfWealth, or Stake, providing access to Australian shares and investment diversification. Investors can purchase stocks, utilise research resources, and track market trends. Selecting stocks requires thorough research, including a fundamental analysis of a company’s financial health, historical performance, and earnings. Many investors prefer dividend stocks, which pay regular dividends for consistent cash flow.

A well-structured investment strategy should create a diversified portfolio, balancing growth stocks, value stocks, small caps, and dividend stock investments. Investors should consider both short-term opportunities and long-term potential, factoring in valuation, sector trends, and economic conditions when selecting ASX stocks. ETFs and mutual funds are alternative ways to gain broad market exposure without picking individual stocks.

Fractional shares are a great option for those with limited capital, as they allow small investments in expensive stocks. While penny stocks can be tempting due to their low share prices, they also carry higher risks and uncertain returns. Recession-resistant stocks are also a solid option for long-term investors who are willing to hold through economic downturns. By monitoring price performance, market trends, and quarterly earnings reports, investors can navigate the market effectively. Unlike short-term traders, long-term investors often have the peace of mind to plan their strategy for the year ahead, focusing on financial performance, risk appetite, and market research.

FAQs on Investing in Best Shares to Buy in Australia

The best stocks to buy depend on your risk tolerance, financial goals, and investment strategy. CSL, Xero, Bellevue Gold, and other promising stocks are worth considering for their solid market positions and potential growth. Always conduct thorough research before making any decisions.

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