MicroStrategy Bought the Dip Again: Should You Copy Saylor’s Bitcoin Strategy?

While retail investors were selling during the latest market dip, MicroStrategy quietly added another $45.6 million worth of Bitcoin, reportedly at around $114,000 per coin. With over 641,000 BTC now on its balance sheet and an average cost of $66,385, the company’s strategy signals deep conviction in Bitcoin’s long-term value. But for everyday investors, the real question isn’t whether Michael Saylor believes; it’s whether buying at these levels makes sense for those without a billion-dollar balance sheet.

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MicroStrategy Doubles Down: Smart Conviction or Risky Bet?

MicroStrategy reportedly added to its Bitcoin holdings during the recent dip, average cost of approximately $66,385. This shows strong belief in Bitcoin’s long-term future. The company now holds over 641,000 BTC, which is about 3% of all Bitcoin in existence. That’s not a small bet; it’s a serious strategy.
Michael Saylor’s tweet, “Orange is the colour of November,” hints at continued optimism. While tweets aren’t investment advice, they reflect confidence when many retail investors are unsure.
The key point: MicroStrategy isn’t reacting to short-term price dips. They’re building a long-term position, expecting Bitcoin to rise far beyond today’s levels. Buying at $114K only makes sense if you believe it’ll be worth much more in the future.

Why MicroStrategy Is Buying Bitcoin at $114K—Even with a $66K Average

At first glance, buying Bitcoin at $114,000 when your average cost is $66,385 might seem like overpaying. But for MicroStrategy, it’s a calculated move based on long-term conviction.

– They believe it’s still undervalued: MicroStrategy expects Bitcoin to reach $150K–$200K or more in the next 1–2 years. So $114K is still seen as a bargain.

–Still in profit overall: Even with this higher buy, their total Bitcoin position remains profitable.

–It’s a long-term strategy: They’re not trying to time the bottom; they’re building a position for the next decade.

–High conviction beats perfect timing: Waiting for the “perfect” dip can mean missing the move entirely.

–History supports this approach: Bitcoin has often rewarded those who accumulate during quiet or uncertain periods.

– Big picture thinking: For a company betting on Bitcoin as a future global reserve asset, the difference between $74K and $114K won’t matter if it hits $200K+.

This move shows that MicroStrategy isn’t reacting to short-term noise; they’re focused on where Bitcoin could be years from now. For them, it’s not about catching the lowest price but about securing a stake in what they believe is a generational asset.

The Investor’s Takeaway

If you’re thinking about copying MicroStrategy’s Bitcoin strategy, consider your risk tolerance and time horizon first. You don’t need millions to benefit from smart buying, just a clear plan.

– MicroStrategy sees long-term value: They believe Bitcoin is still cheap, even at $114K, if it’s heading towards $150K or more.
– Bitcoin is volatile: Price drops of 20–30% can happen, even in strong markets.
– MicroStrategy can handle the swings: They have deep pockets and a long-term view. Retail investors need to be sure they can do the same.
– Smart money is still buying: When big players keep adding, it’s a sign they see future value others might miss.

Bottom line: If you’re a growth-focused investor with a 2–3 year outlook and can handle the ups and downs, buying during dips, like MicroStrategy, is a strategic move. Just make sure your investment size fits your comfort level. Never risk more than you can afford to lose.