Tuas Just Made a $1.43B Acquisition of M1: Opportunity or Overreach?
Charlie Youlden, August 12, 2025
Tuas (ASX:TUA) Bets Big on M1: A Game-Changing Move in Singapore’s Telco Market
What if the next big telco growth story is not about building more towers, but about buying the keys to an already successful network?
Tuas Limited has just made its boldest move yet, agreeing to acquire M1 Limited’s non-ICT operations for S$1.43 billion. M1 is one of Singapore’s most established telecommunications providers, with a loyal customer base and strong market presence. Over the past year, this part of the business generated almost S$200 million in EBITDA, and the deal values it at about 7.3 times that figure. This suggests Tuas sees major potential to create value through integration and operational improvements.
The purchase will be funded through a combination of new equity and significant bank debt. This approach could boost shareholder returns if the company executes well, but it also increases financial risk if synergies take longer to deliver. Management has outlined a plan to reduce debt quickly as the benefits of the merger flow through.
For investors, this marks a turning point for Tuas, putting the company at a critical stage that could shape its growth for years to come.
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M1’s Core Business Explained
M1 is a Singapore telecommunications operator that sells connectivity. It earns most of its revenue from monthly mobile and broadband plans for consumers and businesses, plus usage fees for data, roaming, and add-ons.
It also sells handsets and equipment through its stores and online, earning a retail margin. On the business side, it provides enterprise mobile and fixed services and wholesale network access to partners such as MVNOs.
Growth comes from moving customers to higher value plans, bundling mobile with home broadband, reducing churn through contracts and rewards, and running the network efficiently. The non-ICT operations are the core connectivity and device retail engine.
Strategic Fit and Market Opportunity
This deal turns Tuas from a fast growing mobile challenger into a full service telco. The combined business now covers mobile, broadband for homes and businesses, enterprise services, and device sales, positioning Tuas across the full value chain.
Running two brands widens reach. M1 focuses on postpaid, enterprise, and premium customers, while Simba keeps its value proposition. That mix supports cross selling and stronger customer loyalty.
M1’s broadband presence gives Simba immediate entry into fixed-line services. This can lift average revenue per user, improve retention, and shorten the time needed to scale in a competitive market.
Investor Take: Opportunities and Risks in Tuas’ M1 Play
Tuas Limited is making a big move, buying M1 Limited’s non-ICT operations for S$1.43 billion. This turns Simba Telecom from a mobile challenger into a full-service telco, offering mobile, broadband, enterprise solutions, and device sales. By keeping M1 and Simba as separate brands, Tuas can target both premium and value markets, widening its reach and boosting cross-selling potential.
For investors, the upside is clear. M1’s strong broadband base gives Tuas an instant entry into fixed-line services, helping lift average revenue per user and improve retention. The dual-brand strategy also creates more opportunities to grow margins and market share.
The main risk is execution. With over a billion dollars in debt funding the deal, success depends on delivering synergies quickly and managing leverage with discipline. Often companies pay a steep premium and M1 is no exception, Alignment between the companies’ business models is critical to realising synergies, and early signs look promising.
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