Inflation-proof stocks: Dominos’ position in the exclusive club is under threat
Nick Sundich, February 22, 2023
Inflation-proof stocks are inflation-proof until they’re not. Although fast-food companies have been perceived as inflation-proof stocks, this was not true of Dominos (ASX:DMP) in 1HY23.
No time to do stock research, but you still want to invest?
Stocks Down Under Concierge gives you timely BUY and SELL alerts on ASX-listed stocks!
With price targets, buy ranges, stop loss levels and Sell alerts too.
GET A 3-MONTH FREE TRIAL TO CONCIERGE TODAY
Dominos no longer belongs to the ‘Inflation-proof stocks’ club
Theoretically, in tough economic times, fast food retailers should perform well as people look for value and they should be inflation-proof stocks.
This rang true for McDonalds during the GFC, not not Dominos.
Dominos released its 1HY23 result and the company’s EBIT and NPAT both fell by over 21%, coming in at $113.9m and $71.7m respectively.
Although global sales grew by 1.2% excluding the impact of forex, the statutory result was a 4% decline. Online sales fell by 4.5% as consumers returned to their carry-out habits from before the pandemic.
Shares in Dominos fell by over 20% at market open, as investors realised that its position as an ‘inflation-proof stock’ was under threat – to say the least.
Dominos Pizza Enterprises (ASX:DMP) share price chart, log scale (Source: TradingView)
Dominos goes back to the drawing board
Dominos admitted that its response to combating inflation had not been optimal. The company had thought it could just pass on costs to consumers while retaining the same customer numbers.
It promised shareholders it would provide menu items ‘for more price conscious customers’. This may help with sales, but will do little to help with margins.
Stocks Down Under Concierge gives you timely BUY and SELL alerts on ASX-listed stocks!
With price targets, buy ranges, stop loss levels and Sell alerts too.
GET A 3-MONTH FREE TRIAL TO CONCIERGE TODAY
No credit card needed and the trial expires automatically.
Blog Categories
Get Our Top 5 ASX Stocks for FY25
Recent Posts
US Credit Downgrade 2025: Safe Havens or Sell-Offs for Investors?
The US credit downgrade in 2025 has sent ripples through global financial markets, raising serious questions for investors worldwide. When…
What is a REIT’s Funds From Operations (FFO) and how can investors use this metric to their advantage
ASX REITs often use the metric Funds From Operations (FFO). Investors new to investing in REITs may wonder what it…
Microsoft (NDQ:MSFT): There’s still a lot more growth left in this one
Microsoft (NDQ:MSFT) is our International Stock of the Week, but it really needs no introduction. We all use its products…