Here are 5 ASX stocks with obscure HQ locations

Here are 5 ASX stocks with obscure HQ locations

Maas Group (ASX:MGH) – Dubbo, NSW

This company is based at Dubbo and is named after its founder Wes who retains a stake of over 50% in the business. Maas Group is an industrial company that offers property development services, construction materials and equipment.

Maas’ clients include regional councils, state governments and several key construction companies, including Lendlease and Fulton Hogan. Projects to which Maas has contributed include the WestConnex, the Brisbane Cross River Rail and the Melbourne Metro Tunnel – in each instance providing equipment. But it also undertakes work in regional areas, especially in NSW. So while it is not common to see ASX companies listed in that part of the world – barring a handful of explorers with mineral deposits in the region like Magmatic, Alkane and Godolphin – it is not surprising to see Maas based there. 

BSP Financial Group (ASX:BFL) – Port Moresby, Papua New Guinea

BSP Financial Group is a bank present in Papua New Guinea and other South Pacific nations, including the Cook Islands, Fiji, Solomon Islands, Samoa, Tonga and Vanuatu. It has the largest bank branch network in all of these countries, present in the major cities and in rural locations. It doesn’t have as high liquidity as Australia’s Big Four Banks, but it has a higher ROE than many of them – at 21.5% in CY23. Its profitability is 75% higher than a decade ago, and its loan book size has more than doubled. This has occurred in conjunction with the economies of these nations. The advantage BSP has is its market size and experience of the region, but also its digital expertise.

ResMed (ASX:RMD) – San Diego, California

As a medtech seeking to crack the US market, you’d imagine a company would be based in America. There are specific US stock market laws requiring the CEO to live in the US. But it is surprising that it is based in San Diego, rather than a more major centre. There have been smaller caps (that have come and gone) that have been in more obscure locations in the USA, but ResMed has arguably the most for now.

For those who don’t know, ResMed sells cloud-based medical devices to people suffering from sleep apnea, Chronic Obstructive Pulmonary Disease (COPD) and other respiratory disorders. The company benefits more than it otherwise would because it offers in-home solutions and sleep apnea can take a while to diagnose, meaning customers come through the door slowly but steadily. It claims to have helped 160 million people during CY23 and wants to help 250m lives by 2025.

Aussie Broadband (ASX:ABB) – Morwell, Victoria

Back to Australian companies not forgetting their roots…Aussie Broadband is one of several NBN providers in Australia. It was formed in 2008 through the merger of two regional telcos – Wideband Networks and Westvic Broadband. Being based in Morwell to this very day is a legacy of that. 

Aussie Broadband is able to make money through automation systems that lower the cost, but also provide a smooth customer experience, enabling sign-ups that can be done without any on-site work. The company’s app, used by nearly 80% of its customers, allows certain issues to be self-resolved and customers to monitor their usage. As for customer service, ABB is highly rated by customers for its sign-up experience, its products, internet speed and for having a local call centre with low wait times. It is the 34th most trusted brand in Australia, ranking 1st among telcos. 

Aussie Broadband closed FY24 with 589,123 residential customers (up 13% year-on-year), 56,431 business customers (up 19%), 25,859 wholesale customers (up 38%) and 12,886 enterprise and government customers representing 684,299 customers in total (up 14%).

Retail Food Group/Savira Brands (ASX:RFG) – Robina, Queensland

Robina is a planned suburb on the Gold Coast, named after property developers Robin Loh and Arthur Earle who in 1980 bought the land that could become this mater-planned suburb (one of the first of its kind). It has a major shopping centre, Bond University and Cbus Super Stadium.

This company owns retail fast food brands including Gloria Jeans, Michel’s Patisserie, Donut King, Crust, Pizza Capers, Brumby’s Bakery, Cafe2U and The Coffee Guy. Of these, Donut King is the biggest with 204 outlets and 15.9m customers, followed by Gloria Jeans with 136 outlets and 11.1m customers.

What are the Best ASX Stocks to invest in right now?

Check our ASX stock buy/sell tips